Series consists of analogue and born-digital records created by Adbusters Media Foundation while administering the Blackspot shoe campaign as well as designing, promoting, and distributing Blackspot sneakers and boots. The Blackspot shoe campaign was launched in 2002. For this campaign, Adbusters created and sold the Blackspot Sneaker (2002) and the Unswoosher (2006), shoes manufactured in a unionized workshop and created with vegan and recycled materials. The intent of Blackspot is to take market share from large shoe and athletic corporations through the creation of an environmentally responsible and fair trade alternative.

Paper and analogue records include income statements, correspondence (manufacturer, retailer, and customer), stock inventories, marketing plans, market analyses, newsletters, order processing guidelines, shareholder certificates, pamphlets, promotional photographs, and two pairs of blackspot shoes: v. 1 classic sneaker and v. 2 the Unswoosher.

Born-digital records include shoe design drawings, letterheads, internal manuals, advertisement graphics, promotional photographs, posters, coupons, stickers, gift cards, labels, shareholder certificates, T-shirt mockups, catalogues, promotional comics, and website mockups.

The series has been arranged by the archivist into separate sub-series based on the type of material:

• Administrative records (sub-series 1).
• Promotional materials (sub-series 2).
• Shoes (sub-series 3).

Files are arranged chronologically.