Series MsC-184-0-7 - Marketing files

Title and statement of responsibility area

Title proper

Marketing files

General material designation

  • Multi-media

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Title notes

  • Source of title proper: Title based on creator's box label.

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Series

Reference code

MsC-184-0-7

Edition area

Edition statement

Edition statement of responsibility

Class of material specific details area

Statement of scale (cartographic)

Statement of projection (cartographic)

Statement of coordinates (cartographic)

Statement of scale (architectural)

Issuing jurisdiction and denomination (philatelic)

Dates of creation area

Date(s)

  • 1993-1999 (Creation)

Physical description area

Physical description

71 cm of textual records
32 pieces production film
20 photographs
11 banners
2 audio tapes
1 poster
1 floppy disk
1 zip disk

Publisher's series area

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Archival description area

Name of creator

(1957-2010)

Custodial history

Scope and content

Series consists of records generated by the marketing department of Duthie Books’ head office. Key staff members were Marketing Managers Scott Baldwin and Leanne Nash. Records document the organization of events, annual sales, the customer loyalty program, co-operative promotions, signage, and advertising. Series is divided into the following three sub-series: Events files (1997-1999); Marketing and promotions files (1993-1999) and Advertising files (1997-1999).

Notes area

Physical condition

Immediate source of acquisition

Arrangement

For preservation reasons, photographs and floppy disks in files of textual records have been removed and are located in separate boxes. See file list for locations.

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Script of material

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Finding aid

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