Sub-series F-300-3-2 - First Things First project records

Title and statement of responsibility area

Title proper

First Things First project records

General material designation

  • Textual records
  • Graphic materials
  • Records in electronic form (born-digital)
  • Photographic materials

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  • Source of title proper: Title based on creator's original title.

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Issuing jurisdiction and denomination (philatelic)

Dates of creation area


  • 2000-2018 (Creation)

Physical description area

Physical description

Paper and analogue records:
2 cm of textual records
3 posters (2 unique, 1 copy)

Born-digital records:
349 items of graphic material (265.6 MB) : PDF, JPG, TIF, GIF, PNG
195 digital photographs (534.4 MB) : JPG
13 textual records (22.9 MB) : PDF

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Archival description area

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Scope and content

Sub-series consists of records created by Adbusters Media Foundation during the First Things First project advocacy campaign. Building on the 1964 manifesto of British designer Ken Garland, the First Things First project was re-launched by Adbusters in 1999 to advocate against the use of graphic design to promote unethical products and industries.

In 2008, Adbusters launched the One World, One Flag design competition as a sub-campaign within the First Things First movement. In this sub-campaign, Adbusters called on designers from around the world to submit a flag design that embodies the ideal of global citizenship. In 2018, Adbusters brought the First Things first campaign to Emily Carr University, through an event called the "Emily Carr Jam."

Paper records include posters, design concepts, sketches, collages, internal memos, and campaign strategies and plans. Born-digital records include digital graphics, press releases, emails, "One World, One Flag" design submissions, and digital photographs.

Notes area

Physical condition

Immediate source of acquisition


Paper and analogue records were arranged by the archivist in August 2022. A second accrual of born-digital records were arranged by the archivist in February 2023. Due to the time lapse between these two accruals, paper and analogue files were arranged first in the file list in chronological order according to earliest date. Following this, born-digital files were also arranged chronologically by the archivist.

Language of material

  • English

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Restrictions on access

Access restrictions may apply to records containing third-party personal information. Files marked "pending review" must be reviewed by an archivist prior to release. See the file lists and consult the reference archivist for more information.

Terms governing use, reproduction, and publication

Series contains copyright-protected materials and copyright ownership is mixed, with Adbusters holding copyright in some of the materials and third parties in others. For more information, see the note on Terms governing use in the fonds-level description or the general AtoM note on the Archives' practices for managing mixed copyright holdings.

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  • English

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