Title and statement of responsibility area
Blackspot campaign records
General material designation
- Textual record
- Graphic material
- Photographic material
Other title information
Title statements of responsibility
- Source of title proper: Title supplied by the archivist based on the contents of the series.
Level of description
Edition statement of responsibility
Class of material specific details area
Statement of scale (cartographic)
Statement of projection (cartographic)
Statement of coordinates (cartographic)
Statement of scale (architectural)
Issuing jurisdiction and denomination (philatelic)
Dates of creation area
Physical description area
3 cm of textual records, 22 photographs, 2 pairs of shoes, and 1 shoebox.
Publisher's series area
Title proper of publisher's series
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Archival description area
Name of creator
Scope and content
Series consists of records created by Adbusters Media Foundation while designing, administering, promoting, and distributing Blackspot sneakers and boots. The Blackspot Shoe campaign was launched in 2002. For this campaign, Adbusters created and sold the Blackspot Sneaker (2002) and the Unswoosher (2006), shoes manufactured in a unionized workshop and created with vegan and recycled materials. The intent of Blackspot is to take market share from large shoe and athletic corporations through the creation of an environmentally responsible and fair trade alternative.
Records include income statements, correspondence (manufacturer, retailer, and customer), stock inventories, marketing plans, market analyses, newsletters, order processing guidelines, shareholder certificates, pamphlets, promotional photographs, and two pairs of blackspot shoes: v. 1 classic sneaker and v. 2 the Unswoosher.
The series has been arranged by the archivist into separate sub-series based on the type of material:
Files are arranged chronologically.
Immediate source of acquisition
Language of material
Script of material
Location of originals
Availability of other formats
Restrictions on access
Access restrictions may apply to records containing third-party personal information. Files marked "pending review" must be reviewed by an archivist prior to release. See the file lists and consult the reference archivist for more information.
Sub-sub-series with known restrictions include Administrative records (sub-series 1). The remaining sub-series are open with no restrictions.
Terms governing use, reproduction, and publication
Adbusters Media Foundation retains copyright for records that the organisation has authored, but has agreed to make these materials available under a Creative Commons Attribution-NonCommercial license (CC BY-NC).
Additional material has been accessioned but not yet processed (as of August 2022). Consult the reference archivist for more information; restrictions may apply. Further accruals are expected.
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Dates of creation, revision and deletion
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