Series F-300-5 - Blackspot campaign records

Title and statement of responsibility area

Title proper

Blackspot campaign records

General material designation

  • Textual record
  • Graphic material
  • Photographic material
  • Object

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Title notes

  • Source of title proper: Title supplied by the archivist based on the contents of the series.

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Edition area

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Statement of scale (cartographic)

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Issuing jurisdiction and denomination (philatelic)

Dates of creation area


  • 2004-2015 (Creation)

Physical description area

Physical description

3 cm of textual records, 22 photographs, 2 pairs of shoes, and 1 shoebox.

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Archival description area

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Scope and content

Series consists of records created by Adbusters Media Foundation while designing, administering, promoting, and distributing Blackspot sneakers and boots. The Blackspot Shoe campaign was launched in 2002. For this campaign, Adbusters created and sold the Blackspot Sneaker (2002) and the Unswoosher (2006), shoes manufactured in a unionized workshop and created with vegan and recycled materials. The intent of Blackspot is to take market share from large shoe and athletic corporations through the creation of an environmentally responsible and fair trade alternative.

Records include income statements, correspondence (manufacturer, retailer, and customer), stock inventories, marketing plans, market analyses, newsletters, order processing guidelines, shareholder certificates, pamphlets, promotional photographs, and two pairs of blackspot shoes: v. 1 classic sneaker and v. 2 the Unswoosher.

The series has been arranged by the archivist into separate sub-series based on the type of material:

Administrative records (sub-series 1).
Promotional materials (sub-series 2).
Shoes (sub-series 3).

Files are arranged chronologically.

Notes area

Physical condition

Immediate source of acquisition


Language of material

  • English

Script of material

Location of originals

Availability of other formats

Restrictions on access

Access restrictions may apply to records containing third-party personal information. Files marked "pending review" must be reviewed by an archivist prior to release. See the file lists and consult the reference archivist for more information.

Sub-sub-series with known restrictions include Administrative records (sub-series 1). The remaining sub-series are open with no restrictions.

Terms governing use, reproduction, and publication

Adbusters Media Foundation retains copyright for records that the organisation has authored, but has agreed to make these materials available under a Creative Commons Attribution-NonCommercial license (CC BY-NC).

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Associated materials


Additional material has been accessioned but not yet processed (as of August 2022). Consult the reference archivist for more information; restrictions may apply. Further accruals are expected.

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Language of description

  • English

Script of description


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