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Cliff L. Lloyd was a professor in the Department of Economics and Commerce from 1973 until his sudden death on January 24, 1977. As an experimental economist, he is remembered for his proposed Northern Stores project, an attempt to investigate demand theory (would people buy less of a product if it cost more). For a fuller appreciation of Lloyd's research, see the introductory essays by his SFU colleagues in The Collected Works of Cliff L. Lloyd (F-143-2-0-11).