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Archival description
Simon Fraser University Special Collections and Rare Books Duthie Books fonds
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Marketing files

Series consists of records generated by the marketing department of Duthie Books’ head office. Key staff members were Marketing Managers Scott Baldwin and Leanne Nash. Records document the organization of events, annual sales, the customer loyalty program, co-operative promotions, signage, and advertising. Series is divided into the following three sub-series: Events files (1997-1999); Marketing and promotions files (1993-1999) and Advertising files (1997-1999).

Events files

Series is comprised of records relating to events organized by Duthie Books Ltd., including its annual sales, Civitas lecture series, Natural History series and Dogwood School Book Fairs.

Advertising files

Series is comprised of records relating to advertisements planned by Scott Baldwin, former marketing manager for Duthie Books.

Press clippings

Series consists of newspaper clippings of advertisements, announcements, articles and letters to the editor documenting the activities of and publicity received by Duthie Books Ltd., including those addressing the subject of Duthie Books' bankruptcy and financial restructuring.

Press clippings

File contains newspaper articles and letters to the editor on the subject of Duthie Books closures and bankruptcy.

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