Sub-series consists of records created by Adbusters Media Foundation during the First Things First project advocacy campaign. Building on the 1964 manifesto of British designer Ken Garland, the First Things First project was re-launched by Adbusters in 1999 to advocate against the use of graphic design to promote unethical products and industries.

In 2008, Adbusters launched the One World, One Flag design competition as a sub-campaign within the First Things First movement. In this sub-campaign, Adbusters called on designers from around the world to submit a flag design that embodies the ideal of global citizenship. In 2018, Adbusters brought the First Things first campaign to Emily Carr University, through an event called the "Emily Carr Jam."

Paper records include posters, design concepts, sketches, collages, internal memos, and campaign strategies and plans. Born-digital records include digital graphics, press releases, emails, "One World, One Flag" design submissions, and digital photographs.