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Archival description
Adbusters Media Foundation fonds
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Adbusters Media Foundation fonds

  • F-300
  • Fonds
  • 1972-2022

Fonds consists of records created or received by Adbusters Media Foundation through the organization's publishings, advocacy campaigns, legal action, and merchandising. The fonds is a hybrid, containing born-digital materials as well as paper and analogue textual records, graphic materials, audiovisual materials, and artifacts. Records include magazines, books, posters, pamphlets, digital newsletters, digital spoof advertisements, graphic designs, mockups, memes, promotional photographs, marketing plans, operational notes and manuals, financial statements, correspondence, legal records, talking notes, and website captures. Records also include interview transcriptions and copies of newspaper and magazine articles documenting the organization's achievements. Graphic, textile, and ceramic merchandise also make up a notable portion of the fonds.

The fonds has been arranged by the archivist into twelve series:
• Administrative records (series 1)
• Publications (series 2)
• Campaign records (series 3)
• Legal action records (series 4)
• Blackspot campaign records (series 5)
• Merchandise (series 6)
• Talks (series 7)
• Events records (series 8)
• School projects records (series 9)
• Media coverage (series 10)
• Audio/video materials (series 11)
• Website captures (series 12)

Note that the processing of series 4 (Legal action records) is still in progress, and the description is not yet published.

Adbusters Media Foundation

Publications and associated records

Series consists of Adbusters Media Foundation publications and books authored by Kalle Lasn, as well as drafts and mockups associated with the creation of these publications. Records include copies of Adbusters magazine and its mockups, Big Noise magazine, Culture Jam, Design Anarchy, Meme Wars, the Adbusters Media Literacy Kit, calendars, pamphlets, posters, digital spoof ads, and digital listserv newsletters.

The series has been arranged by the archivist into ten sub-series based on the publication type:

• Adbusters magazine records (sub-series 1).
• Big Noise magazine records (sub-series 2).
• Magazine mockups and revisions (sub-series 3).
• Books and associated records (sub-series 4).
• Media literacy kits and associated records (sub-series 5).
• Calendars and associated records (sub-series 6).
• Pamphlets (sub-series 7).
• Posters and associated records (sub-series 8).
• Digital spoof ads and associated records (sub-series 9).
• Listserv newsletter (sub-series 10).

Files are arranged chronologically.

Adbusters magazine

Sub-series contains physical copies of 162 issues of Adbusters magazine, from inception up to August 2022. Two copies of Adbusters magazine, vol. 16, no. 3 (issue 77) with alternative cover pages are included. The sub-series also includes a separated cover which was once used to bind the "Blueprint for a New World" boxset (issues 112-117).

Posters and associated records

Sub-series consists of physical and born-digital posters created and distributed by Adbusters Media Foundation. Born-digital records also include graphic design mockups and drafts associated with the creation of posters. While there is some overlap, print posters and born-digital records in this sub-series do not necessarily correlate.

Digital spoof ads and associated records

Sub-series consists of born-digital Adbusters' spoof advertisement graphic files and associated records. Records include digital spoof ads parodying Absolute Vodka, Altria, Benetton, Calvin Klein, Coca-Cola, Disney, Eli Lilly, Esso, Gap, George Bush, Joe Camel, Marlboro, McDonalds, Nike, Phillip Morris, the automotive industry, the beauty industry, the pharmaceutical industry, and the American flag. Associated records include spoof ad contest submissions, licensed image usage contracts, and licensed reprint request tracking tables.

Calendars and associated records

Sub-series consists of print and born-digital calendars produced by Adbusters Media Foundation and their associated records. Print materials include 19 Adbusters calendars, dated to 1994, 1997, 1999-2008, 2012, and 2015-2020.

Born-digital materials include digital copies of calendars, mockups, advertisement graphics, artist permissions tracking tables, printing invoices, lists of famous quotes to include, lists of important dates to mark off, and thank-you notes. These born-digital records are associated with the calendars published from 2001-2003, 2005-2014, and 2018-2020. While there is some overlap, print calendars and born-digital records in this sub-series do not necessarily correlate.

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