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Archival description
Adbusters Media Foundation fonds
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Adbusters Media Foundation fonds

  • F-300
  • Fonds
  • 1972-2022

Fonds consists of records created or received by Adbusters Media Foundation through the organization's publishings, advocacy campaigns, legal action, and merchandising. The fonds is a hybrid, containing born-digital materials as well as paper and analogue textual records, graphic materials, audiovisual materials, and artifacts. Records include magazines, books, posters, pamphlets, digital newsletters, digital spoof advertisements, graphic designs, mockups, memes, promotional photographs, marketing plans, operational notes and manuals, financial statements, correspondence, legal records, talking notes, and website captures. Records also include interview transcriptions and copies of newspaper and magazine articles documenting the organization's achievements. Graphic, textile, and ceramic merchandise also make up a notable portion of the fonds.

The fonds has been arranged by the archivist into twelve series:
• Administrative records (series 1)
• Publications (series 2)
• Campaign records (series 3)
• Legal action records (series 4)
• Blackspot campaign records (series 5)
• Merchandise (series 6)
• Talks (series 7)
• Events records (series 8)
• School projects records (series 9)
• Media coverage (series 10)
• Audio/video materials (series 11)
• Website captures (series 12)

Note that the processing of series 4 (Legal action records) is still in progress, and the description is not yet published.

Adbusters Media Foundation

Administrative records

Series contains records related to the administration of Adbusters Media Foundation. Sub-series contained in this series were classified as administrative in the original arrangement of the organization's records. Records include stationary, brand assets, job descriptions, manuals, user surveys, marking plans, operational notes, subscription scheduling, generic communications with subscribers, production schedules, order tracking tables, invoices, sales forecasts, advertisements, grant applications, annual reports, financial summaries, balance sheets, payment schedules, and sales analytics.

The series has been arranged by the archivist into nine sub-series based on the type of administrative activity:

• General administrative records (sub-series 1)
• Culture shop administrative records (sub-series 2)
• Social media marketing records (sub-series 3)
• Operational notes (sub-series 4)
• Subscription records (sub-series 5)
• Production and distribution records (sub-series 6)
• Marketing records (sub-series 7)
• Grant applications and associated records (sub-series 8)
• Financial records (sub-series 9)

General administrative records

Sub-series contains general records related to the administration of Adbusters Media Foundation. Paper records include business cards and envelopes. Born-digital records include scanned incorporation documents, Adbusters logos, Kalle Lasn's author photos and biographical summary, "About Adbusters" blurbs, business cards, letterheads, fax covers, envelop artwork, operation manuals, phone line extension lists, job postings, reference letters, staff schedules, internal media inquiry checklists, election forms, and scanned group photographs of staff from the 1990s.

Culture Shop administrative records

Sub-series contains records related to the administration of the Adbusters Media Foundation Culture Shop, with specific reference to multiple user surveys conducted to determine user engagement with the website. Physical and born-digital records include manuals, user surveys, and survey findings.

Social media marketing records

Sub-series contains records related to social media marketing. Physical records include internal Adbusters social media marketing campaign memos. Digital records include three versions of the "Adbusters Social Media Strategy" as well as website analytics.

Operational notes

Sub-series contains both paper and digital notes created by Adbusters staff members when conducting general operations for the foundation. Paper records include 13 staff notebooks, which detail marketing strategies, design sketches, campaign concepts, draft newsletters, and general notes taken by a minimum of four different individuals employed by Adbusters Media Foundation.

Digital records include volunteer schedules, job descriptions, task lists, to-do lists, external contact lists, meeting notes, a proposed booklet outline, how-to guides, branding plans, digital migration plans, and general notes created by multiple individuals employed by Adbusters Media Foundation.

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