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Greg Evans fonds
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Whistler Brewing Company

Whistler Brewing Company

File consists of a report prepared by Lundy Dale as a course assignment while pursuing a Marketing Certificate at the British Columbia Institute of Technology (BCIT) in 2000. The project was to take a company (real or not) and create a marketing campaign to turn it around. Dale was a friend of Evans, and he introduced her to the Whistler sales rep so she could ask some questions. The case study is hypothetical and was not intended to be taken as factual or historically accurate. Dale shared a copy with Evans, and he retained it in his files.

Dale, Lundy

Victoria Beer Week 2017 slides: The Short Thirst and the Long Thirst

File contains the following images. Photo / slide numbers indicate the page number in the consolidated pdf file. Original source of image is indicated where known.

Images 01. Photograph: [Unidentified: Prohibition liquor seizure], source unknown.
Images 02. Photograph: Happy Days are Beer Again, source unknown.
Images 03. Poster: Temperance poster, source unknown.
Images 04. Calendar: Jackson Brewery (CA) 1918 calendar, (1918), source unknown.
Images 05. Photograph: [Unidentified men with car, Prohibition], source unknown.
Images 06. Advertisement: Seattle Brewing and Malting Compnany: Malt Rainier ad, source unknown.
Images 07. Photograph: [Unidentified building damaged], source unknown.
Images 08. Label: Medicine Hat Brewing Co Hats Porter beer label, source unknown.
Images 09. Label: Silver Spring Brewery Silver Foam label, source unknown.
Images 10. Postcard: You Must Have Heard of the Canadian Boarder, source unknown.
Images 10. Postcard: Ain't it hell to die of thirst just 'cause I never learned to swim, source unknown.
Images 12. Tray: [Unidentified brewery beer tray], source unknown.
Images 13. Painting: [Unidentified sailing ship], source unknown.
Images 14. Photograph: Man with car [Prohibition], British Columbia Archives - reference number D-09644.
Images 15. Advertisement: Drewery's Extra Stout ad, source unknown.
Images 16. Cover page: The Christian Concept of Temperance by Rev. Elbert Paul, source unknown.
Images 17. Cover page: The Royal Commission on the Liquor Traffic, (1894), source unknown.
Images 18. Label: Elk Valley Brewing Co. Temperance Brew label, source unknown.
Images 19. Postcard: Met some old friends here in Vancouver BC Canada, source unknown.
Images 20. : View of liquor stills captured during Prohibition, (1917), City of Vancouver Archives - reference number CVA 480-215.
Images 21. Photograph: Staff outside the Kootenay Hotel, (1906), Trail Historical Society - reference number Cat. No. 6930.
Images 22. Advertisement: R.P. Rithet and Co. ad, source unknown.
Images 23. Tray: Dusseldorfer beer tray, source unknown.
Images 24. Advertisement: Aurora Brewing Co. ad: That Good Aurora Beer, source unknown.
Images 25. Photograph: [Unidentified liquor store interior], source unknown.
Images 26. Label: Fernie Brewing Company beer label, ([ca. 1940s-1950s]), source unknown.
Images 27. Bottle: Jack O'Hearts Pale Export Beer bottle, source unknown.
Images 28. Photograph: Vernon Spring Brewery, ([ca. 1895]), Vernon Museum - reference number 3190.
Images 29. News clipping: U.S. is Voted Dry headline, (January 25, 1919), source unknown.
Images 30. News clipping: Daily Mirror: Prohibition Ends at Last headline, (December 5, 1933), source unknown.
Images 31. Photograph: Prohibition wastage, source unknown.
Images 32. Photograph: Unidentified ships [Probhition], source unknown.
Images 33. Photograph: We Want Beer, source unknown.
Slides 01. Slide: The Short Thirst and the Long Thirst presentation slides, (2017).
Slides 02. Document: Family Temperance Pledge found in a family bible, ([ca. 1858]), source unknown.
Slides 03. Cover page: The Christian Concept of Temperance by Rev. Elbert Paul, source unknown.
Slides 04. Cover page: The Royal Commission on the Liquor Traffic, (1894), source unknown.
Slides 05. Photograph: Victoria Brewing Co., Government Street, Victoria BC, ([189-]), British Columbia Archives - reference number D-05450.
Slides 06. Photograph: Vernon Spring Brewery, ([ca. 1895]), Vernon Museum - reference number 3190.
Slides 07. Photograph: Staff outside the Kootenay Hotel, (1906), Trail Historical Society - reference number Cat. No. 6930.
Slides 08. Bottle: Jack O'Hearts Pale Export Beer bottle, source unknown.
Slides 09. Label: Fernie Brewing Company beer label, ([ca. 1940s-1950s]), source unknown.
Slides 10. Poster: Come along boys! Temperance poster, source unknown.
Slides 11. Photograph: Saloon interior, source unknown.
Slides 12. Photograph: Saloon interior, source unknown.
Slides 13. Photograph: [Soldiers, WWI], source unknown.
Slides 14. Photograph: [Unidentified soldiers, WWI], source unknown.
Slides 15. Photograph: The Honourable Premier Harlan Carey Brewster, British Columbia Archives - reference number A-011-5.
Slides 16. Photograph: [Unidentified soldiers, WWI], source unknown.
Slides 17. Photograph: [Sailors with Dewar's White Label], source unknown.
Slides 18. Photograph: [Unidentified liquor store interior], source unknown.
Slides 19. Advertisement: R.P. Rithet and Co. ad, source unknown.
Slides 20. Photograph: [Unidentified building damaged], source unknown.
Slides 21. Photograph: [Demonstation, Prohibition era], source unknown.
Slides 22. Photograph: [Unidentified man], source unknown.
Slides 23. Label: Silver Spring Brewery Silver Foam label, source unknown.
Slides 24. Label: Elk Valley Brewing Co. Temperance Brew label, source unknown.
Slides 25. Label: Medicine Hat Brewing Co Hats Porter beer label, source unknown.
Slides 26. Advertisement: Drewery's Extra Stout ad, source unknown.
Slides 27. : View of liquor stills captured during Prohibition, (1917), City of Vancouver Archives - reference number CVA 480-215.
Slides 28. Photograph: [Interior beer parlour], source unknown.
Slides 29. Photograph: [Government liquor store], source unknown.
Slides 30. Photograph: [Government liquor store interior], source unknown.
Slides 31. Poster: Temperance poster, source unknown.
Slides 32. Advertisement: Aurora Brewing Co. ad: That Good Aurora Beer, source unknown.
Slides 33. Tray: Dusseldorfer beer tray, source unknown.
Slides 34. Calendar: Jackson Brewery (CA) 1918 calendar, (1918), source unknown.
Slides 35. News clipping: U.S. is Voted Dry headline, (January 25, 1919), source unknown.
Slides 36. Postcard: Ain't it hell to die of thirst just 'cause I never learned to swim, source unknown.
Slides 37. Postcard: You Must Have Heard of the Canadian Boarder, source unknown.
Slides 38. Postcard: Met some old friends here in Vancouver BC Canada, source unknown.
Slides 39. Photograph: Man with car [Prohibition], British Columbia Archives - reference number D-09644.
Slides 40. Painting: [Unidentified sailing ship], source unknown.
Slides 41. Photograph: Unidentified ships [Probhition], source unknown.
Slides 42. Advertisement: Seattle Brewing and Malting Compnany: Malt Rainier ad, source unknown.
Slides 43. Photograph: [Unidentified men with car, Prohibition], source unknown.
Slides 44. Photograph: Prohibition wastage, source unknown.
Slides 45. Photograph: [Unidentified: Prohibition liquor seizure], source unknown.
Slides 46. Photograph: We Want Beer, source unknown.
Slides 47. News clipping: Daily Mirror: Prohibition Ends at Last headline, (December 5, 1933), source unknown.
Slides 48. Photograph: Happy Days are Beer Again, source unknown.

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