Granville Island Brewing Company poster
- F-314-5-2-0-2
- File
- [ca. 199-]
Part of Dave Smith fonds
Granville Island Brewing Company poster
Part of Dave Smith fonds
Granville Island Brewing Company bottles
Part of Dave Smith fonds
Granville Island Brewing Company tap handles
Part of Dave Smith fonds
Fonds consists of records made or received by Mitch Taylor in the course of his professional activities and business ventures from 1972 to 1992. The records relate primarily to Taylor's co-founding, development and operation of Granville Island Brewing Company Limited in Vancouver, BC from 1981 to April 1989; his time at the brewery in the role of VP Sales and Marketing for Potters Distilling from April 1989 to 1992; and his co-founding of Creekhouse Industries on Granville Island in 1972.
Fonds consists of textual records, graphic materials, photographic materials and artefacts, and is arranged into four series:
Taylor, Mitch
Part of Mitch Taylor fonds
Series consists of talks and speeches given by Mitch Taylor to various organizations relating to establishing, growing and operating Granville Island Brewing (GIB); the brewing business; the GIB brewing process; and Taylor’s experiences as an entrepreneur.
Granville Island Brewing Company Limited records
Part of Mitch Taylor fonds
Series consists of records relating to the founding, development, administration and operation of Granville Island Brewing Company Limited during the time of Mitch Taylor’s involvement with the company. Types of material include reports; policy and procedure documents; photographs; promotional material; press clippings; and artefacts such as beer bottles, tap handles, kegs, glasses and t-shirts.
The series is arranged into seven sub-series:
Granville Island Brewing Company Limited
Part of Mitch Taylor fonds
Sub-series consists of records relating to the administration and operation of Granville Island Brewing Limited. Includes records relating to its licensing; policies and procedures; employee management; information management systems; and general administrative tasks and forms.
The sub-series is arranged into three sub-sub-series:
General administrative records
Part of Mitch Taylor fonds
Sub-sub-series consists of various records relating to the administration of Granville Island Brewing, and includes copies of its first brewer's license and the German Purity Law analysis of Island Lager; Mitch Taylor biographical information, business cards and name tag; a loan agreement; and a management information systems report.
Part of Mitch Taylor fonds
Sub-sub-series consists of Granville Island Brewing Company Limited annual reports for the years 1985 to 1988.
Part of Mitch Taylor fonds
Sub-sub-series consists of records relating to the management of Granville Island Brewing staff, and includes employee manuals and mission statement; job descriptions; meeting notes and agenda; and records relating to employee performance appraisal.
Marketing and promotion records and related material
Part of Mitch Taylor fonds
Sub-series consists of records relating to the marketing and promotion of Granville Island Brewing and its products.
The sub-series is arranged into two sub-sub-series:
Part of Mitch Taylor fonds
Sub-sub-series consists of records relating to the marketing of Granville Island Brewing and its products, and includes marketing plans, analyses and reports; price lists; customer questionnaire; marketing manager job description; graphics manual; and copies of articles relating to brewing industry competition.
Part of Mitch Taylor fonds
Sub-sub-series consists of records relating to the promotion of Granville Island Brewing and its products, including mini kegs and Island Lager, Island Bock, Island Marzen, Lord Granville Premium Lager and Lord Granville Natural Pale Ale beers. Types of material include promotional brochures and write-ups; beer bottle labels; table cards; and coasters. Related artefacts, such as beer bottles, tap handles and merchandise can be found in Sub-series 7, Beer bottles, tap handles and other brewing artefacts.
Part of Mitch Taylor fonds
Sub-series consists of invitations, promotional material and other records relating to events put on by Granville Island Brewing and Granville Island in general, including the brewery launch party on June 9, 1984, anniversary celebrations and beer launches. Also included are postcards for the German Pavilion at Expo 86, which served Granville Island beer.
Taylor, Mitch
Part of Mitch Taylor fonds
Sub-series consists of photographs (many of which were taken by Mitch Taylor) documenting Granville Island Brewing’s construction and opening; staff and partners; customers; store, brewing equipment and supplies; brewery truck; beer and other products; and general activities. Includes photographs of Mitch Taylor and his daughters Jillian and Lydia. Item level descriptions were provided by Mitch Taylor in 2023.
Taylor, Mitch
Part of Mitch Taylor fonds
Sub-series consists of newspaper and magazine articles accumulated by Mitch Taylor relating to Granville Island Brewing and featuring Taylor and brewmaster Rainer Kallahne.
Taylor, Mitch
Beer bottles, tap handles and other brewing artefacts
Part of Mitch Taylor fonds
Sub-series consists of Granville Island Brewing artefacts relating to the marketing and promotion of the brewery and the distribution of its products accumulated by Mitch Taylor. Includes beer bottles, tap handles, kegs, t-shirts, glasses and a sign.
Sub-series is arranged into six sub-sub-series:
Taylor, Mitch
Part of Mitch Taylor fonds
Sub-sub-series consists of Granville Island Brewing beer bottles and cases.
Part of Mitch Taylor fonds
Sub-sub-series consists of plastic and ceramic Granville Island Brewing and Pacific Draft Beer tap handles. Pacific Western was owned by Potters International, which acquired a majority of Granville Island Brewing shares in 1989.
Part of Mitch Taylor fonds
Sub-sub-series consists of a 10L and a 20L Granville Island Brewing mini-keg and related items, including a tap, mallet and caps. GIB first started offering draft Island Lager in a take home mini keg or 'Party Keg' in May 1986. The kegs came in 10L, 15L and 20L sizes. Larger kegs were also made available to licensees and pubs beginning in May 1986.
Part of Mitch Taylor fonds
Sub-sub-series consists of Granville Island Brewing drinkware, including plastic disposable cups and glasses.
Part of Mitch Taylor fonds
Sub-sub-series consists of Granville Island Brewing shirts sold by the brewery and given as commemorative gifts.
General brewing-related artefacts, merchandise and commemorative items
Part of Mitch Taylor fonds
Sub-sub-series consists of various Granville Island Brewing brewing-related artefacts, merchandise and gifts. Includes a sample of prairie malt, a bottle opener, a commemorative pen and a promotional sign.