- F-300-3-3
- Sub-series
- 2009-2013
Part of Adbusters Media Foundation fonds
Sub-series consists of born-digital records created by Adbusters Media Foundation during the Kick It Over advocacy campaign. Kick It Over was launched to mobilize students to work for a curriculum change in the field of Economics. The campaign argues for "kicking over" neoclassical economic theory and the measurement of gross domestic product, as it creates and illusion of progress that does not account for the true cost of an industry's negative effects on the environment or public health. In 2012, Adbusters brought the Kick It Over campaign to University of British Columbia, through an event called the "UBC Jam" or "Occupy Econ 101."
Born-digital records include the kick it over manifesto, posters, digital graphics, and photographs taken during the UBC Jam.